What we’ve learned from starting this blog
Friday, October 2, 2020
While we’ve always joked about trying to build a following on our personal IG accounts, we never took any actions towards actually doing so. The idea for this blog came to us pretty randomly one day.
Amanda sort of threw the idea out to me and at first I actually laughed about it. I never thought it was something we would ever actually do. But, once the initial shock value wore off it started to sound not just like a good idea, but like something fun, new, exciting, and most importantly, accomplishable.
We’ve always been the people to over-dress for occasions (our family always makes fun of us for dressing up to go to our own living room for holidays like Thanksgiving and Christmas) and fashion has always been something we bonded over.
But, since we’ve started this blog we’ve learned a lot about how difficult the logistics of sharing that piece of our sisterhood can be. We’ve learned about the importance of an aesthetic and how to curate the feed to accurately represent who we are.
We’ve learned about color palettes and have driven around cities looking for the “perfect” white/beige wall to take pictures in front of. One of the biggest hurdles for us has been overcoming the embarrassment of taking pictures on a crowded street with people staring, wondering what the hell is going on. This part has gotten a little easier with practice, but the stereotypes of vapid influencers and self-obsessed millennials are still in the back of our minds.
We’ve also learned A LOT about hashtags and the Instagram algorithm. Both of us have attended “Instagram Masterclasses” that have revealed the secrets to getting featured on the explore page, using hashtags to your advantage, and not being confused with a bot or spam account.
While we’re still perfecting our use of all this information to grow our following, our biggest lessons have been about the influencer lifestyle in general. This is time consuming stuff! It’s not just taking pictures and posting them. There’s lots of editing, curating, creating, writing, and learning involved. We’ve been extremely close our entire lives, but this level of shared work has brought us even closer together. We’ve learned to appreciate our relationship and make the most out of our time together. We’re so grateful for this new experience and are cherishing each day of this new lifestyle!
